How can no-code ease the life of truck drivers in the USA?

Startups Tech No-code

Hi, I am Igor Ozerov – the founder of Swiftle. We help startups to minimize time to markets, and in order to achieve our goal, we combine no-code tools and traditional development. Today I want to tell you more about how we have created and launched the service Expresica, which eases the life of American truck drivers.

How did we start?

It often happens that the deeper you are involved in anything, the more claims to the organization of the process occur. The desire to optimize this process can turn into an idea for a startup or even a big project. But luck is not enough. If you want to test the violability of the idea, you will need an MVP that has to be launched as fast as possible. By the way, it would be nice not to sell a flat or a kidney to invest in development. Anar, our client, works in a trucking business. He engaged in transportation over the USA.

The issue is the driver can’t just reach the client and ship the cargo from point A to B. Under the US law, a broker must be inculcated into this process, and the deal must be executed on a lot of paperwork. Apart from the contract with a broker, it is necessary to write down the stages manually: from approving the receiving of a cargo to making a delivery report.

Anar came up with the idea to build a service that will provide drivers and clients with interaction and replace the services of brokers, reducing the number of intermediate interactions in a document flow and making it completely online. As the client is not into IT and doesn’t have any experience in launching, he asked us to help him.


We had to create a service for 2 groups of
users: those who provide cargo and those who can deliver it. The customer places an application with a price, whereas the truck driver accepts it or offers his price. We had to hold an auction with the option of buying hot slots.

The motto of the service became the phrase
«no more paperwork» – the project had to automate paperwork. According to the idea of a creator, the platform complies with documents and allows each of the parties to sign them; you just need to have the status of a digital broker to comply with legislation.

In the USA and Canada, the market for cargo transportation is the same, but the legislation in these countries is different. Therefore, we decided to confine ourselves only to the USA. Moreover, we decided to focus on small cargo and small cars (ordinary trucks and refrigerators). It cuts off a large segment of companies and drivers who work with long tracks, but at the same time, it allows creating the product, with which it is easy to enter the highly competitive market.


The first stage was to collect business requirements, form business logic, and the plan of the project. We had to act immediately, therefore, instead of 100 papers on technical requirements, we found references: successful projects from the field of cargo transportation such as Сonvoy, Trucker Path, and Doft. Then we pointed out key functions and created CMJ for customers and drivers. To realize our plan, we had to use several services. The main one was Bubble. PDF-Monkey, Google Maps, Stripe, and Twilio were connected to it. The design and interface were designed by Figma.

We decided to start the app development for Android and iOS users only when the first version of the product had proved its relevance.


At stage MVP the main risk is the desire to do the most beautiful version. However, any beautiful picture means nothing if it doesn’t function. It’s just a waste of time and money. We recommend not to involve too much in playing with colors and fonts.

The second risk is involving new workers to the project (in this project, a client invited a new illustrator in the middle of work). It may cause misunderstanding, frustration among team members and delay deadlines.

Nevertheless, two wrongs can turn into something successful due to good management. Finally, a new team member added new fresh ideas to a visual conception, and the final result was great.

Key features of the project

The main idea is to ease the life of all members of the transportation industry. Therefore, we aimed to automate all key processes.

  1. Added an automatic distance calculator.
  2. The price and taxes are counted with the help of the service.
  3. The client can choose several cars and drivers.

All service forms are user-friendly and laconic because a driver who spends many hours on the road doesn’t have time to delve into a complicated system.

Placing the order

Expresica leads the user from screen to screen, from one form to another. The information that has already been in the system, automatically is filled into the gaps, and the user doesn’t need to add all these things manually.

When a client places the order, he selects the location or chooses it from a ready-made list. Then he chooses the type of vehicle and points to additional equipment if it’s necessary. At the moment there are two available truck types, but as the service grows, the selection will be enlarged. The final step is – a price.

In the interface, a truck driver sees the price, the distance, the starting, and the final distance, the weight of the cargo, and the time. When the driver takes the order, he has a choice to accept the price or offer another one. The system will send a notification to a client that in his turn can also approve the deal or not.

Not only can the driver accept the application but the manager of the company can do it as well. In this case, he will have to appoint a particular driver from the list. After the parties have agreed, Expresica forms necessary documents that have legal force. The service tracks the status of the deal up to the delivery and full payment. All these things are also confirmed by parties via the interface of Expresica.

When the cargo has been delivered, the driver changes the status of the order to «Unloaded» and attaches photos of the cargo. To solve disputable situations, there is a chat on the platform. The administration considers appeals in a manual mode. Every shipper puts his contact numbers, and the managers can reach them at any moment.


There are two popular ways to point the time. If it is fixed, there is a cargo and the driver who delivers it. But if there are time frames, the first driver who comes to the address delivers it, other drivers are left with nothing. It is called «First-come-first-serve» or FCFS. In our service, both options are possible.


A historical feature of the USA is that there are the same names of the cities in different states. It may confuse inexperienced tourists. However, in the case of transportation, it can influence the price, money, and reputation.;

We thought about it in advance and tried to prevent the clients of Expresica from such troubles integrating Google Maps into the service. The distance is automatically calculated and displayed. The client can see the time and the distance on the screen. In order to avoid mistakes, we can inform you that Google API shows not only the city but also the state and even latitude and longitude.

Price and Taxes

In the service, you can also see an automatic price calculation. The client also gets a final price with all included taxes. The driver can also see the price.


4 developers participated in creating Expresica.

Today more than 1300 truck drivers (2500 trucks) have already been using the service across the USA. More than 50 applications are processed every day.

Due to the growth of the service, our client launched a free educational program for operators. It is called “Expresica Academy”. After studying, anyone can be employed by the company. Now about 40 people are studying there. In the near future, the team plans to build a mobile app and launch new services that will help to automate processes connected with tracking business in the USA. In general, we would like to create an ecosystem for everyone who ships and gets cargo.


“We have been working with Swiftle for more than a year. I asked them after a bad experience with another company. Igor (CEO Swiftle) and his team helped me to correct the mistakes of the previous contractor. I liked his approach and precise attention to the quality of the work and building relationships with a client. After a while, I thought of creating a platform Expresica based on my offline business and asked Igor again. I explained to him my idea and together with the team we started to build the platform. After a short time, the first version was launched. I am not aware of programming and IT, therefore, some of my ideas were irrelevant. But the Swiftle team proved to me that no-code was flexible and suitable for rapid changes. That’s why even the most unbelievable tasks we managed to realize.”

Anar Seidov, the Founder of Expresica

No-code helps startups to minimize time to market, launch MVP and build the unit economics of the project. It is very important nowadays when the situation and public demands change faster than normal. Expresica proves that it is not obligatory to spend months or years to launch the service. No-code makes the process smooth and technological, as well as easier, and with fewer efforts.

If you have any questions, I will be glad to answer them. Don’t hesitate to contact us via telegram. Other cases you can see on our website.

Let’s keep in touch! 🚀❤️